Determinants of fresh fish purchasing behavior among Malaysian consumers.

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Determinants of fresh fish purchasing behavior among Malaysian consumers.

The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to th...

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Bibliographic Details
Main Authors:	Ahmed, Abdullahi Farah, Mohamed, Zainal Abidin, Ismail, Mohd Mansor
Format:	Article
Language:	English English
Published:	Maxwell Scientific Organization 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/23404/ http://psasir.upm.edu.my/id/eprint/23404/1/Determinants%20of%20fresh%20fish%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf

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