Willingness to whistle blow among Muslim consumers

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Willingness to whistle blow among Muslim consumers

The paper reports on a qualitative study using three focus groups drawn from Muslim consumers both local and foreign. Respondents were given vignettes depicting unethical halal claims scenarios to which respondents were required to respond. Two Malaysian consumer groups responded by declaring that t...

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Bibliographic Details
Main Authors:	Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Mohd Yusof, Mastura
Format:	Article
Language:	English
Published:	David Publishing Company 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22866/ http://psasir.upm.edu.my/id/eprint/22866/1/Willingness%20to%20whistle%20blow%20among%20Muslim%20consumers.pdf

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