Market value coverage (4A) in terms of fast food adoption

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Market value coverage (4A) in terms of fast food adoption

This study explored the elements of market value coverage (MVC) (awareness, acceptability, accessibility and affordability) as applied to adoption diffusion of innovations. Reviewed of these factors as consumer-focused marketing concept were other important aspects of this study. Statistical tools i...

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Bibliographic Details
Main Authors:	Nezakati, Hossein, Ali, Noor Azman, Asgari, Omid
Format:	Article
Language:	English
Published:	Academic Journals 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/22851/ http://psasir.upm.edu.my/id/eprint/22851/1/22851.pdf

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