Decision-making style of Chinese consumer on clothing

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Decision-making style of Chinese consumer on clothing

The purpose of this study was to investigate the style of decision making of Chinese consumer in Malaysia towards clothing. This research is based on the Sproles and Kendall’s (1986) Consumer Style Inventory (CSI). 200 Chinese consumers in Klang Valley were selected as sample. Six reliable factors...

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Bibliographic Details
Main Authors:	Radam, Alias, Ali, Mass Hareeza, Yong, Siew Leng
Format:	Article
Language:	English
Published:	The Journal of Global Business Management 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22846/ http://psasir.upm.edu.my/id/eprint/22846/1/Decision.pdf

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