Consumers’ demand and willingness to pay for rice attributes in Malaysia

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Consumers’ demand and willingness to pay for rice attributes in Malaysia

The growth of the Malaysian’s per capita income has generally empowered consumers to have more choices for food, more purchasing power, health consciousness and demand for more nutritional values of their food intake. Motivated by the changes in Malaysian consumer’s food choice, a conjoint analysis...

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Bibliographic Details
Main Authors:	Abdul Hadi, Ahmad Hanis Izani, Selamat, Jinap, Shamsudin, Mad Nasir, Radam, Alias, Abdul Karim, Muhammad Shahrim
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/22824/ http://psasir.upm.edu.my/id/eprint/22824/1/22824.pdf

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