Impact of interdependence between supply chain partners on strategic alliance outcomes: role of relational capital as a mediating construct

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Impact of interdependence between supply chain partners on strategic alliance outcomes: role of relational capital as a mediating construct

Purpose: The aims of this paper are: to argue the role of Kelley's personal relationship theory (PRT) in explaining the maintenance and success of alliance outcomes; to argue the inclusion of communication between supply chain partners as a major component of relationship capital in addition to...

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Bibliographic Details
Main Authors:	Sambasivan, Murali, Loke, Siew Phaik, Mohamed, Zainal Abidin, Yee, Choy Leong
Format:	Article
Published:	Emerald Group Publishing 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22822/

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