A business opportunity or dilemma?

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A business opportunity or dilemma?

This case presents an opportunity for students of business degree programs to assess and make cross-country market expansion decisions. The case put forth a scenario where a Small-and-Medium size Enterprise (SME) made a cross-border geographic expansion decision where short-term financial gains took...

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Bibliographic Details
Main Authors:	Lau, Yeng Wai, Ng, Siew Imm
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22819/ http://psasir.upm.edu.my/id/eprint/22819/1/Update%20on%20the%20management%20of%20Peripheral%20Arterial%20Disease.pdf

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