A business opportunity or dilemma?
This case presents an opportunity for students of business degree programs to assess and make cross-country market expansion decisions. The case put forth a scenario where a Small-and-Medium size Enterprise (SME) made a cross-border geographic expansion decision where short-term financial gains took...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22819/ http://psasir.upm.edu.my/id/eprint/22819/1/Update%20on%20the%20management%20of%20Peripheral%20Arterial%20Disease.pdf |
| _version_ | 1848844589486571520 |
|---|---|
| author | Lau, Yeng Wai Ng, Siew Imm |
| author_facet | Lau, Yeng Wai Ng, Siew Imm |
| author_sort | Lau, Yeng Wai |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This case presents an opportunity for students of business degree programs to assess and make cross-country market expansion decisions. The case put forth a scenario where a Small-and-Medium size Enterprise (SME) made a cross-border geographic expansion decision where short-term financial gains took precedence. The importance of cross-country differences particularly in terms of management style and work culture was downplayed. The case has a low-to-moderate level of difficulty and can be used as part of the teaching materials in the International Business Management, Cross-cultural Management, Entrepreneurship, and Organizational Behavior discipline. |
| first_indexed | 2025-11-15T08:33:19Z |
| format | Article |
| id | upm-22819 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:33:19Z |
| publishDate | 2011 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-228192016-03-30T04:51:58Z http://psasir.upm.edu.my/id/eprint/22819/ A business opportunity or dilemma? Lau, Yeng Wai Ng, Siew Imm This case presents an opportunity for students of business degree programs to assess and make cross-country market expansion decisions. The case put forth a scenario where a Small-and-Medium size Enterprise (SME) made a cross-border geographic expansion decision where short-term financial gains took precedence. The importance of cross-country differences particularly in terms of management style and work culture was downplayed. The case has a low-to-moderate level of difficulty and can be used as part of the teaching materials in the International Business Management, Cross-cultural Management, Entrepreneurship, and Organizational Behavior discipline. Universiti Putra Malaysia Press 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22819/1/Update%20on%20the%20management%20of%20Peripheral%20Arterial%20Disease.pdf Lau, Yeng Wai and Ng, Siew Imm (2011) A business opportunity or dilemma? Asian Journal of Case Research, 4 (2). pp. 95-104. ISSN 1985-4579 |
| spellingShingle | Lau, Yeng Wai Ng, Siew Imm A business opportunity or dilemma? |
| title | A business opportunity or dilemma? |
| title_full | A business opportunity or dilemma? |
| title_fullStr | A business opportunity or dilemma? |
| title_full_unstemmed | A business opportunity or dilemma? |
| title_short | A business opportunity or dilemma? |
| title_sort | business opportunity or dilemma? |
| url | http://psasir.upm.edu.my/id/eprint/22819/ http://psasir.upm.edu.my/id/eprint/22819/1/Update%20on%20the%20management%20of%20Peripheral%20Arterial%20Disease.pdf |