Relationships between atitude dimensions and the intention to purchase green food products among Malaysian consumers

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Relationships between atitude dimensions and the intention to purchase green food products among Malaysian consumers

The determinant of attitude dimensions is very important in understanding the attitude role as predictor to the intention to purchase green food products. However, as one of the main predictors to the intention behavioural as suggested in the Theory of Reasoned Action (TORA) model, the measurement o...

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Bibliographic Details
Main Authors:	Rahim, Hairazi, Shamsudin, Mad Nasir, Radam, Alias, Mohamed, Zainal Abidin
Format:	Article
Language:	English
Published:	Federal Agricultural Marketing Authority 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22815/ http://psasir.upm.edu.my/id/eprint/22815/1/Relationships%20between%20atitude%20dimensions%20and%20the%20intention%20to%20purchase%20green%20food%20products%20among%20Malaysian%20consumers.pdf

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