D crop protection Malaysia: competition from generic herbicides

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D crop protection Malaysia: competition from generic herbicides

Case overview: This case illustrates how emergence of generic products had threatened the survival of DCPM and forced its management to urgently review the company's existing approach to pricing of its main herbicide product. The case presents opportunities for readers to discuss the deficienci...

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Bibliographic Details
Main Authors:	Foong, Soon Yau, Ho, Beng Seng
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22814/ http://psasir.upm.edu.my/id/eprint/22814/1/D%20crop%20protection%20Malaysia.pdf

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