Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing

Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing

The region-wide market trend shows the emergence of a female market for outbound travel. Personal travel forms a component of hybrid lifestyles of women today. More Malaysian women travel attributed to mindset shifts from traditional role to modem role, aided by entry of low cost carriers and online...

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Bibliographic Details
Main Authors: Teo, Carol Boon Chui, Md. Sidin, Samsinar
Format: Article
Language:English
Published: World Cultural Tourism Association 2010
Online Access:http://psasir.upm.edu.my/id/eprint/22797/
http://psasir.upm.edu.my/id/eprint/22797/1/Exploring%20hedonic%20and%20status%20appeals%20of%20vacation%20among%20Malaysian%20female%20travelers%20and%20implication%20on%20marketing.pdf

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