Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants

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Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants

Fast Food Restaurant becomes one of the sectors that contribute a lot to the gross domestic product to Malaysia in recent years. In order to penetrate the market of fast food industry in multi racial country, marketers must always take care of food consumption behavior of every ethnic. This study tr...

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Bibliographic Details
Main Authors:	Nezakati, Hossein, Abu, Mimi Liana, Toh, Cowan
Format:	Article
Language:	English
Published:	IDOSI Publications 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22785/ http://psasir.upm.edu.my/id/eprint/22785/1/Exploring%20hierarchy%20situation%20of%204A%20marketing%20mix%20on%20Malaysia.pdf

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