The role of intelligent agents in customer knowledge management

Customers are known as a brilliant source of knowledge for the companies, because they gain knowledge and expertise while selecting and using products or services. Customer knowledge management is a new stage of relationship management between organizations and the customers. Most of the models in t...

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Main Authors: Tang, Sai Hong, Homayouni, Seyed Mahdi, Alaei, Hamed
Format: Article
Language:English
Published: Academic Journals 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22776/
http://psasir.upm.edu.my/id/eprint/22776/1/22776.pdf
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author Tang, Sai Hong
Homayouni, Seyed Mahdi
Alaei, Hamed
author_facet Tang, Sai Hong
Homayouni, Seyed Mahdi
Alaei, Hamed
author_sort Tang, Sai Hong
building UPM Institutional Repository
collection Online Access
description Customers are known as a brilliant source of knowledge for the companies, because they gain knowledge and expertise while selecting and using products or services. Customer knowledge management is a new stage of relationship management between organizations and the customers. Most of the models in the literature are focused on human resources to set up a framework to exchange knowledge with the customers. In this paper, the applicability of agent-based systems to the customer knowledge management was investigated. As a feasibility study, characteristics of the agents and their role in knowledge management systems were reviewed in advance. Then, the requirements of customer knowledge management systems were described. Finally, using an introductory model, the applicability of the intelligent agents in customer knowledge management systems were shown and discussed.
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spelling upm-227762020-04-15T16:24:16Z http://psasir.upm.edu.my/id/eprint/22776/ The role of intelligent agents in customer knowledge management Tang, Sai Hong Homayouni, Seyed Mahdi Alaei, Hamed Customers are known as a brilliant source of knowledge for the companies, because they gain knowledge and expertise while selecting and using products or services. Customer knowledge management is a new stage of relationship management between organizations and the customers. Most of the models in the literature are focused on human resources to set up a framework to exchange knowledge with the customers. In this paper, the applicability of agent-based systems to the customer knowledge management was investigated. As a feasibility study, characteristics of the agents and their role in knowledge management systems were reviewed in advance. Then, the requirements of customer knowledge management systems were described. Finally, using an introductory model, the applicability of the intelligent agents in customer knowledge management systems were shown and discussed. Academic Journals 2011 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/22776/1/22776.pdf Tang, Sai Hong and Homayouni, Seyed Mahdi and Alaei, Hamed (2011) The role of intelligent agents in customer knowledge management. African Journal of Business Management, 5 (16). art. no. E29F86E15216. pp. 7042-7049. ISSN 1993-8233 https://academicjournals.org/journal/AJBM/article-abstract/E29F86E15216 10.5897/AJBM11.696
spellingShingle Tang, Sai Hong
Homayouni, Seyed Mahdi
Alaei, Hamed
The role of intelligent agents in customer knowledge management
title The role of intelligent agents in customer knowledge management
title_full The role of intelligent agents in customer knowledge management
title_fullStr The role of intelligent agents in customer knowledge management
title_full_unstemmed The role of intelligent agents in customer knowledge management
title_short The role of intelligent agents in customer knowledge management
title_sort role of intelligent agents in customer knowledge management
url http://psasir.upm.edu.my/id/eprint/22776/
http://psasir.upm.edu.my/id/eprint/22776/
http://psasir.upm.edu.my/id/eprint/22776/
http://psasir.upm.edu.my/id/eprint/22776/1/22776.pdf