The effects of trust on online Malaysian students buying behavior

The effects of trust on online Malaysian students buying behavior

The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards online shopping and online shopping intention in Malaysia. Data was collected from students’ samples in Malaysia. SEM (Structural Equation Model) was used to test the hypotheses and confirmed...

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Bibliographic Details
Main Authors: Zendehdel, Marzieh, Paim, Laily, Bojei, Jamil, Osman, Syuhaily
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22745/
http://psasir.upm.edu.my/id/eprint/22745/1/The%20effects%20of%20trust%20on%20online%20Malaysian%20students%20buying%20behavior.pdf

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