Antecedents of green purchasing behavior among Malaysian consumers

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Antecedents of green purchasing behavior among Malaysian consumers

The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethn...

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Bibliographic Details
Main Authors:	Sinnappan, Punitha, Abd Rahman, Azmawani
Format:	Article
Language:	English
Published:	Medwell Online 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22729/ http://psasir.upm.edu.my/id/eprint/22729/1/Antecedents%20of%20green%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf

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