The use of lexical strategies in the discourse of Malaysian advertisements

The use of lexical strategies in the discourse of Malaysian advertisements

Today, advertising is the most popular money making industry and companies would actively participate to ensure that their products or services get sold. Due to the competition in advertisements among companies, it is important that they produce effective advertisements. One of the common strategy u...

Full description

Bibliographic Details
Main Authors: Baharum, Nur Syauqina, Abdul Halim, Hazlina, Mamat, Roslina, Hasan, Hamisah Zaharah
Format: Article
Language:English
Published: Persatuan Linguistik Malaysia 2019
Online Access:http://psasir.upm.edu.my/id/eprint/22704/
http://psasir.upm.edu.my/id/eprint/22704/1/The%20use%20of%20lexical%20strategies%20in%20the%20discourse%20of%20Malaysian%20advertisements.pdf

Similar Items

Similar Items