Factors influencing consumers' attitude towards e-commerce purchases through online shopping

Factors influencing consumers' attitude towards e-commerce purchases through online shopping

Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers’ attitude...

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Bibliographic Details
Main Authors: Md Jusoh, Zuroni, Goh, Hai Ling
Format: Article
Language:English
Published: Center for Promoting Ideas 2012
Online Access:http://psasir.upm.edu.my/id/eprint/22684/
http://psasir.upm.edu.my/id/eprint/22684/1/Factors%20influencing%20consumers%27%20attitude%20towards%20e-commerce%20purchases%20through%20online%20shopping.pdf

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