Forecasting monthly data using total and split exponential smoothing

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Forecasting monthly data using total and split exponential smoothing

In the motion picture industry, the movie market players always rely on accurate demand forecasts. Distributors require the demand forecasts to make decisions such as marketing strategy and costs, number of screens, and release timing. Movie demand is known to show seasonality. Thus, forecasting met...

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Bibliographic Details
Main Authors:	Mak, Kit Mun, Choo, Wei Chong, Md Nassir, Annuar
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/22651/ http://psasir.upm.edu.my/id/eprint/22651/1/27%29%20Forecasting%20Monthly%20Data.pdf

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