Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning

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Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning

In recent years, potential travellers still hesitate to adopt consumer-generated contents (CGC) websites as their main source of information for travel planning purposes. This study investigates the effects of source credibility on risk perceived by social media users to facilitate the use of CGC by...

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Bibliographic Details
Main Authors:	Balouchi, Mina, Abdul Aziz, Yuhanis, Abd Rahman, Azmawani, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/22640/ http://psasir.upm.edu.my/id/eprint/22640/1/26%29%20Impact%20of%20Perceived%20Risk.pdf

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