Simulation of sales promotions towards buying behavior among university students

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Simulation of sales promotions towards buying behavior among university students

The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, University Putra Malaysia (UPM) was chosen as study location. A total of 150 respondents were recruited using systematic random sampling technique. The data were coll...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Chan, Benjamin Yin Fah, Yeoh, Sok Foon
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22636/ http://psasir.upm.edu.my/id/eprint/22636/1/Simulation%20of%20Sales%20Promotions%20towards%20Buying%20Behavior.pdf

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