The emergence of gender differences in consumer socialization among college students

The emergence of gender differences in consumer socialization among college students

This study examines the gender differences in consumer socialization among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. A self-administered questionnaire was used as the data collection...

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Bibliographic Details
Main Authors: Falahati, Leila, Paim, Laily
Format: Article
Language:English
Published: Marsland Press 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22630/
http://psasir.upm.edu.my/id/eprint/22630/1/The%20emergence%20of%20gender%20differences%20in%20consumer%20socialization%20among%20college%20students.pdf

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