A research modeling to understand online shopping intention

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A research modeling to understand online shopping intention

This study aims to shed light on the antecedents relating to the extent of both the attitude toward online shopping and the purchase intention. This work is done from an integrated research framework based on the Attitude Model and the Theory of Planned Behavior (TPB). A total of 370 randomly select...

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Bibliographic Details
Main Authors:	Delafrooz, Narges, Paim, Laily, Khatibi, Ali
Format:	Article
Language:	English
Published:	American-Eurasian Network for Scientific Information 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22629/ http://psasir.upm.edu.my/id/eprint/22629/1/A%20research%20modeling%20to%20understand%20online%20shopping%20intention.pdf

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