Adapting elements of market value coverage in adoption and diffusion of innovations - fast food industries (preliminary study)

Adapting elements of market value coverage in adoption and diffusion of innovations - fast food industries (preliminary study)

Intensive completion in fast food industry force the companies to develop new recopies as well as implement the innovative marketing and business strategies to capture the higher market share in industry. However, the large numbers of innovative ideas and products have been failure in market because...

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Bibliographic Details
Main Authors: Nezakati, Hossein, Ali, Noor Azman, Mansori, Shaheen, Ang, Siew Hui
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22627/
http://psasir.upm.edu.my/id/eprint/22627/1/Adapting%20elements%20of%20market%20value%20coverage%20in%20adoption%20and%20diffusion%20of%20innovations.pdf

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