The influence of product characteristics on online purchase intention among white collar workers

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The influence of product characteristics on online purchase intention among white collar workers

The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Yap, M. C.
Format:	Article
Published:	Institut Sosial Malaysia 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22614/

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