An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior

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An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior

The purpose of the study was to investigate the purchasing behavior of Malaysians and its association with advertising appeals, tendency to spend, perceived social status and materialism. Data for this study was obtained through self-administered using convenience sampling. A total of 120 respondent...

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Bibliographic Details
Main Authors:	Chan, Benjamin Yin Fah, Yeoh, Sok Foon, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Center for Promoting Ideas 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22612/ http://psasir.upm.edu.my/id/eprint/22612/1/An%20exploratory%20study%20of%20the%20relationships%20between%20advertising%20appeals.pdf

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