Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective

Buhalis and Law (2008) acknowledged the synergistic interaction between technology and tourism has brought revolutionary changes on the industry structure especially among the Traditional Travel Agencies (TTA) due to the emergence of Virtual Travel Agencies and infomediaries Interestingly, though it...

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Main Authors: Munikrishnan, Uma Thevi, Ng, Siew Imm, Ho, Jo Ann, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
Online Access:http://psasir.upm.edu.my/id/eprint/22597/
http://psasir.upm.edu.my/id/eprint/22597/1/24%29%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf
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author Munikrishnan, Uma Thevi
Ng, Siew Imm
Ho, Jo Ann
Raja Yusof, Raja Nerina
author_facet Munikrishnan, Uma Thevi
Ng, Siew Imm
Ho, Jo Ann
Raja Yusof, Raja Nerina
author_sort Munikrishnan, Uma Thevi
building UPM Institutional Repository
collection Online Access
description Buhalis and Law (2008) acknowledged the synergistic interaction between technology and tourism has brought revolutionary changes on the industry structure especially among the Traditional Travel Agencies (TTA) due to the emergence of Virtual Travel Agencies and infomediaries Interestingly, though it is recognised that ICT epitomizes a strategic instrument for survival, yet TTAs are vulnerable to the growth of the ICTs as a tool for e-business and information dissemination (Khuja and Bohari, 2012). Therefore, it is crucial to investigate the factors driving and inhibiting ICT adoption among the Malaysian TTAs. Technology-Organization-Environment (TOE) framework which provides a solid theoretical basis is used to evaluate technology adoption factors. Overall, researchers have agreed with Tornatzky and Fleischer (1990) that the three aspects of TOE influences technology adoption. Qualitative multiple case studies method was used to ensure the adoption factors were explored in depth. Semi-structured interviews is used to collect data from fourteen case firms in Malaysia. The findings revealed three variable categories, namely technology, organization and environment have either driven and/or inhibited the ICT adoption among the TTAs in Malaysia. The TTAs perceived the technology attributes, organizational attributes, environmental attributes as the factors influencing the ICT adoption.
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spelling upm-225972019-11-12T07:20:03Z http://psasir.upm.edu.my/id/eprint/22597/ Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective Munikrishnan, Uma Thevi Ng, Siew Imm Ho, Jo Ann Raja Yusof, Raja Nerina Buhalis and Law (2008) acknowledged the synergistic interaction between technology and tourism has brought revolutionary changes on the industry structure especially among the Traditional Travel Agencies (TTA) due to the emergence of Virtual Travel Agencies and infomediaries Interestingly, though it is recognised that ICT epitomizes a strategic instrument for survival, yet TTAs are vulnerable to the growth of the ICTs as a tool for e-business and information dissemination (Khuja and Bohari, 2012). Therefore, it is crucial to investigate the factors driving and inhibiting ICT adoption among the Malaysian TTAs. Technology-Organization-Environment (TOE) framework which provides a solid theoretical basis is used to evaluate technology adoption factors. Overall, researchers have agreed with Tornatzky and Fleischer (1990) that the three aspects of TOE influences technology adoption. Qualitative multiple case studies method was used to ensure the adoption factors were explored in depth. Semi-structured interviews is used to collect data from fourteen case firms in Malaysia. The findings revealed three variable categories, namely technology, organization and environment have either driven and/or inhibited the ICT adoption among the TTAs in Malaysia. The TTAs perceived the technology attributes, organizational attributes, environmental attributes as the factors influencing the ICT adoption. Faculty of Economics and Management, Universiti Putra Malaysia 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/22597/1/24%29%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf Munikrishnan, Uma Thevi and Ng, Siew Imm and Ho, Jo Ann and Raja Yusof, Raja Nerina (2018) Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective. International Journal of Economics and Management, 12 (spec. 2). pp. 633-647. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol12_noS2/24)%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf
spellingShingle Munikrishnan, Uma Thevi
Ng, Siew Imm
Ho, Jo Ann
Raja Yusof, Raja Nerina
Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title_full Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title_fullStr Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title_full_unstemmed Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title_short Drivers and inhibitors of ICT adoption in Malaysian travel agencies: TOE perspective
title_sort drivers and inhibitors of ict adoption in malaysian travel agencies: toe perspective
url http://psasir.upm.edu.my/id/eprint/22597/
http://psasir.upm.edu.my/id/eprint/22597/
http://psasir.upm.edu.my/id/eprint/22597/1/24%29%20Drivers%20and%20Inhibitors%20of%20ICT%20Adoption.pdf