Cause-related marketing: it's influence on consumers' choice of hypermarket

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Cause-related marketing: it's influence on consumers' choice of hypermarket

Malaysia has undergone market changes which lead to transformation from small shops to larger scale shops due to the globalization. The larger scale shop such as hypermarkets will increase the supply from local suppliers if the demand of consumers toward local product is high. This indicates that ca...

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Bibliographic Details
Main Authors:	Wong, Foong Yee, Ng, Siew Imm, Lim, Chin Hwa
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/22545/ http://psasir.upm.edu.my/id/eprint/22545/1/Cause-related%20marketing%20it%27s%20influence%20on%20consumers%27%20choice%20of%20hypermarket.pdf

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