An exploratory study on shopper typologies in Malaysia.

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An exploratory study on shopper typologies in Malaysia.

There is an increasing trend of Malaysians shopping for leisure and spending their free time in shopping malls. Consumer shopping behavior has a plethora of research done. However, little intention has been given to summarizing the salient conclusions that can be drawn from the extensive study of se...

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Bibliographic Details
Main Authors:	Wong, Yue-Teng, Osman, Syuhaily, Chan, Benjamin Yin-Fah
Format:	Article
Language:	English English
Published:	Canadian Academy of Oriental and Occidental Culture 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/22260/ http://psasir.upm.edu.my/id/eprint/22260/1/An%20exploratory%20study%20on%20shopper%20typologies%20in%20Malaysia.pdf

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