Demand for eggs attributes in Malaysia: evidence from conjoint survey

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Demand for eggs attributes in Malaysia: evidence from conjoint survey

There has been a clear increase in Malaysian per capita income in the last few decades. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study a...

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Bibliographic Details
Main Authors:	Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Selamat, Jinap, Radam, Alias
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Subjects:	Consumer behavior - Malaysia Eggs - Marketing Conjoint analysis (Marketing)
Online Access:	http://psasir.upm.edu.my/id/eprint/21131/ http://psasir.upm.edu.my/id/eprint/21131/1/ID%2021131.pdf

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