Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia

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Factors Affecting Adoption of E-Marketing Among Small and Medium Enterprise Food Manufacturers in Malaysia

In Malaysia, one of the main sectors that can benefit substantially from the usage of E-Marketing is the agri food SMEs. On the other hand, the increasing importance of the presence of E-Marketing posed challenges to agri food SMEs owners, who have long depended on traditional and conventional marke...

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Bibliographic Details
Main Author:	Zainal Rashid, Muhammad Faizal
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	Telemarketing - Malaysia Food industry and trade - Malaysia Small business - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/20813/ http://psasir.upm.edu.my/id/eprint/20813/1/FP_2011_16_IR.pdf

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