Examining Farmers’ Marketing Practices in the Fresh Fruits and Vegetables (FFV) Industry

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Examining Farmers’ Marketing Practices in the Fresh Fruits and Vegetables (FFV) Industry

This study is to examine the farmers’ marketing practices in the fresh fruits and vegetables (FFV) industry. It aims firstly, identifies the current marketing practices of FFV; secondly to determine the factors which motivate contract farmers to participate in contract farming; thirdly to identify t...

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Bibliographic Details
Main Author:	Arumugam, Nalini
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	Farmers - Kedah - Marketing Fruit industry - Kedah Vegetables - Kedah
Online Access:	http://psasir.upm.edu.my/id/eprint/19512/ http://psasir.upm.edu.my/id/eprint/19512/1/FP_2010_17_F.pdf

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