Measuring food and service quality variation among food franchise chain outlets in Malaysia

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Measuring food and service quality variation among food franchise chain outlets in Malaysia

Standardization in franchising system is very important to ensure all the services and products provide the same in terms of their service quality and product quality which will lead to customer satisfaction. This study investigates food and service quality variation among food franchise chain outle...

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Bibliographic Details
Main Authors:	Abd Rahman, Azmawani, Pun, Hui Si
Format:	Conference or Workshop Item
Language:	English English
Published:	2011
Subjects:	Franchise (Retail trade) - Malaysia. Fast food restaurants - Malaysia. Quality of products.
Online Access:	http://psasir.upm.edu.my/id/eprint/18472/ http://psasir.upm.edu.my/id/eprint/18472/1/ID%2018472.pdf

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