Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces

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Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces

This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities th...

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Bibliographic Details
Main Authors:	Yee, Choy Leong, Teoh, Kenny Guan Cheng, Liaw, Winnie Wei Yu
Format:	Conference or Workshop Item
Language:	English
Published:	Institute for Manufacturing, University of Cambridge 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/18211/ http://psasir.upm.edu.my/id/eprint/18211/1/ID%2018211.pdf

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