Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective

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Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Abdul Aziz, Yuhanis
Format:	Conference or Workshop Item
Language:	English English
Published:	2011
Subjects:	Corporate Social Responsibility Business analysts
Online Access:	http://psasir.upm.edu.my/id/eprint/18202/ http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf

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