Prestasi pemasaran nanas Malaysia : suatu penilaian

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Prestasi pemasaran nanas Malaysia : suatu penilaian

Kertas kerja ini bertujuan untuk menganalisis faktor yang menyebabkan pestasi pemasaran eksport nanas Malaysia telah malar dalam beberapa tahun kebelakangan ini. Kajian menggunakan model Analisis Sher Pasaran Malar (atau Constant Market Share Analysis atau CMS) untuk melihat perubahan quantum ekspor...

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Bibliographic Details
Main Author:	Mohd. Arshad, Fatimah
Format:	Conference or Workshop Item
Language:	English
Published:	1988
Subjects:	Pineapple industry - Malaysia Export marketing - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/17855/ http://psasir.upm.edu.my/id/eprint/17855/1/ID%2017855.pdf

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