Malaysia agricultural products - export prospects and problems
The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highli...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
1986
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/17780/ http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf |
| _version_ | 1848843336015675392 |
|---|---|
| author | Gibbons, E. T. Mohamed, Zainal Abidin |
| author_facet | Gibbons, E. T. Mohamed, Zainal Abidin |
| author_sort | Gibbons, E. T. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highlighted. Recommendations are made to government and its instutions; agricultural and related firms and smallholders; employers' associations; and, lastly, the Agricultural Institute of Malaysia. Generally speaking, agricultural firms are advised to first capture all the feasible sections of the domestic market. From resultant firm base, export markets can be tackled with a reasonable degree of confidence. |
| first_indexed | 2025-11-15T08:13:24Z |
| format | Conference or Workshop Item |
| id | upm-17780 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:13:24Z |
| publishDate | 1986 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-177802015-01-06T04:59:52Z http://psasir.upm.edu.my/id/eprint/17780/ Malaysia agricultural products - export prospects and problems Gibbons, E. T. Mohamed, Zainal Abidin The changing concepts of marketing and their implications for Malaysian agriculture are examined. The main dimensions and characteristics of agricultural and related exports - and of replaceable imports - are discussed. Some past and ongoing marketing opportunities are considered and pitfalls highlighted. Recommendations are made to government and its instutions; agricultural and related firms and smallholders; employers' associations; and, lastly, the Agricultural Institute of Malaysia. Generally speaking, agricultural firms are advised to first capture all the feasible sections of the domestic market. From resultant firm base, export markets can be tackled with a reasonable degree of confidence. 1986 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf Gibbons, E. T. and Mohamed, Zainal Abidin (1986) Malaysia agricultural products - export prospects and problems. In: Conference: Towards Higher Productivity and Efficiency in Agriculture, 5-7 Aug. 1986 . Farm produce - Malaysia Produce trade - Malaysia Export marketing - Malaysia |
| spellingShingle | Farm produce - Malaysia Produce trade - Malaysia Export marketing - Malaysia Gibbons, E. T. Mohamed, Zainal Abidin Malaysia agricultural products - export prospects and problems |
| title | Malaysia agricultural products - export prospects and problems |
| title_full | Malaysia agricultural products - export prospects and problems |
| title_fullStr | Malaysia agricultural products - export prospects and problems |
| title_full_unstemmed | Malaysia agricultural products - export prospects and problems |
| title_short | Malaysia agricultural products - export prospects and problems |
| title_sort | malaysia agricultural products - export prospects and problems |
| topic | Farm produce - Malaysia Produce trade - Malaysia Export marketing - Malaysia |
| url | http://psasir.upm.edu.my/id/eprint/17780/ http://psasir.upm.edu.my/id/eprint/17780/1/ID%2017780.pdf |