Institutionalizing Corporate Social Responsibility Within Corporate Communications In The Survey Of The Malaysian Organizations

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Institutionalizing Corporate Social Responsibility Within Corporate Communications In The Survey Of The Malaysian Organizations

Purpose - The purpose of this paper is to develop empirical measures of Asian corporate social responsibility (CSR) based on a David’s dual process model of CSR for Malaysian government linked corporations (GLC) and public listed companies (PLC). Design/methodology/approach - A survey consisting of...

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Bibliographic Details
Main Authors:	Zulhamri, Abdullah, Yuhanis, Abdul Aziz, Tai, Lit Cheng
Format:	Conference or Workshop Item
Language:	English English
Published:	2010
Subjects:	Reputation Corporate culture
Online Access:	http://psasir.upm.edu.my/id/eprint/17756/ http://psasir.upm.edu.my/id/eprint/17756/1/ID%2017756.doc

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