Increasing market share at Genelan Sdn. Bhd.

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Increasing market share at Genelan Sdn. Bhd.

Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. a...

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Bibliographic Details
Main Authors:	Wong, Foong Yee, Mohamed, Zainal Abidin, Chee, Suan Kim
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2009
Online Access:	http://psasir.upm.edu.my/id/eprint/17716/ http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf

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