Wooden furniture purchase attributes: a Malaysian consumers' perspective
Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17656/ http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf |
| _version_ | 1848843301828952064 |
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| author | Mohamed , Shukri Tan, Poh Yi |
| author_facet | Mohamed , Shukri Tan, Poh Yi |
| author_sort | Mohamed , Shukri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five products and two store-related attributes. It was found that (in rank order) quality, design, and price of the wooden furniture were important product-related purchase attributes for Malaysian consumers. These consumers are expected to limit their purchase to neighbourhood outlets as the location of retail outlets is perceived as an important store-related attribute. Demographic characteristics of the respondents have an influence on the perceived importance of the attributes. |
| first_indexed | 2025-11-15T08:12:51Z |
| format | Article |
| id | upm-17656 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:12:51Z |
| publishDate | 2008 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-176562015-10-26T01:27:41Z http://psasir.upm.edu.my/id/eprint/17656/ Wooden furniture purchase attributes: a Malaysian consumers' perspective Mohamed , Shukri Tan, Poh Yi Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important of Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five products and two store-related attributes. It was found that (in rank order) quality, design, and price of the wooden furniture were important product-related purchase attributes for Malaysian consumers. These consumers are expected to limit their purchase to neighbourhood outlets as the location of retail outlets is perceived as an important store-related attribute. Demographic characteristics of the respondents have an influence on the perceived importance of the attributes. Universiti Putra Malaysia Press 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf Mohamed , Shukri and Tan, Poh Yi (2008) Wooden furniture purchase attributes: a Malaysian consumers' perspective. Pertanika Journal of Tropical Agricultural Science, 31 (2). pp. 197-203. ISSN 1511-3701 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JTAS%20Vol.%2031%20(2)%20Aug.%202008/10%20Page%20197-203.pdf |
| spellingShingle | Mohamed , Shukri Tan, Poh Yi Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title | Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title_full | Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title_fullStr | Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title_full_unstemmed | Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title_short | Wooden furniture purchase attributes: a Malaysian consumers' perspective |
| title_sort | wooden furniture purchase attributes: a malaysian consumers' perspective |
| url | http://psasir.upm.edu.my/id/eprint/17656/ http://psasir.upm.edu.my/id/eprint/17656/ http://psasir.upm.edu.my/id/eprint/17656/1/Wooden%20furniture%20purchase%20attributes.pdf |