Willingness to pay a price premium for certified wood products among consumers in Malaysia

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Willingness to pay a price premium for certified wood products among consumers in Malaysia

Consumers are assumed to be willing to pay price premiums for certified wood products. In this study, Malaysian consumers’ willingness to pay a price premium for certified wood products and factors influencing their willingness to pay were investigated. The study made use of the data obtained from...

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Bibliographic Details
Main Authors:	Mohamed, Shukri, Abd. Ghani, Awang Noor
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2010
Subjects:	Wood products Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/17646/ http://psasir.upm.edu.my/id/eprint/17646/1/Willingness%20to%20pay%20a%20price%20premium%20for%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf

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