Unpleasant market experience and consumer complaint behavior

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Unpleasant market experience and consumer complaint behavior

The 33% increase in number of complaints received by the National Consumer Complaint Centre (NCCC) in 2007 compared to previous year can mean two things: i) consumer are aware more of their rights or ii) the suppliers of goods and services perform worse in 2007. Unsatisfied consumer in either pre- o...

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Bibliographic Details
Main Authors:	Mahmud Mahayudin, Nurzatul Hakimah, Haron, Sharifah Azizah, Chan, Benjamin Yin Fah
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2010
Online Access:	http://psasir.upm.edu.my/id/eprint/17524/ http://psasir.upm.edu.my/id/eprint/17524/1/17524.pdf

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