Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

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Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Threadgold, Terry
Format:	Article
Language:	English English
Published:	Elsevier Inc. 2008
Subjects:	Public relations Professions - Sociological aspects.
Online Access:	http://psasir.upm.edu.my/id/eprint/17448/ http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf

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