Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Elsevier Inc.
2008
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/17448/ http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf |
| _version_ | 1848843243908759552 |
|---|---|
| author | Abdullah, Zulhamri Threadgold, Terry |
| author_facet | Abdullah, Zulhamri Threadgold, Terry |
| author_sort | Abdullah, Zulhamri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. |
| first_indexed | 2025-11-15T08:11:56Z |
| format | Article |
| id | upm-17448 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:11:56Z |
| publishDate | 2008 |
| publisher | Elsevier Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-174482015-12-01T08:00:41Z http://psasir.upm.edu.my/id/eprint/17448/ Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Abdullah, Zulhamri Threadgold, Terry The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. Elsevier Inc. 2008-09 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111 Public relations Professions - Sociological aspects. 10.1016/j.pubrev.2008.04.003 English |
| spellingShingle | Public relations Professions - Sociological aspects. Abdullah, Zulhamri Threadgold, Terry Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title | Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_full | Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_fullStr | Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_full_unstemmed | Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_short | Towards the professionalisation of public relations in Malaysia: perception management & strategy development. |
| title_sort | towards the professionalisation of public relations in malaysia: perception management & strategy development. |
| topic | Public relations Professions - Sociological aspects. |
| url | http://psasir.upm.edu.my/id/eprint/17448/ http://psasir.upm.edu.my/id/eprint/17448/ http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf |