The influence of relationship quality on loyalty in service sector

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The influence of relationship quality on loyalty in service sector

Stiff competition in the service market forces service firms looking for the best approach to attract and create a group of loyal customers. Relationship marketing is a strategy used by many service providers to maintain long-term relationship. Moreover, relationship quality is the manifest of succe...

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Bibliographic Details
Main Authors:	Bojei, Jamil, Alwie, Aryaty
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2010
Online Access:	http://psasir.upm.edu.my/id/eprint/17219/ http://psasir.upm.edu.my/id/eprint/17219/1/17219.pdf

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