The influence of cultural similarity and individual factors on visitation

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The influence of cultural similarity and individual factors on visitation

This paper examined how Chinese, German and American individuals’ perceptions of cultural similarity/difference influence intentions to travel to New Zealand, a novel long-haul destination. The relationship was examined along with a set of potentially influential individual difference variables, inc...

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Bibliographic Details
Main Authors:	Ng, Siew Imm, Lee, Julie Anne, Soutar, Geoffrey N.
Format:	Article
Language:	English
Published:	Tourism Educators Association of Malaysia 2009
Online Access:	http://psasir.upm.edu.my/id/eprint/17211/ http://psasir.upm.edu.my/id/eprint/17211/1/The%20influence%20of%20cultural%20similarity%20and%20individual%20factors%20on%20visitation.pdf

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