The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu

The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu

The state government of Terengganu, Malaysia is encouraging small scale entrepreneurs to get involve in the promotion, packaging, labeling and branding of their products. However, the number of entrepreneurs in the state who are presently involved in branding is still small. A survey was conducted u...

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Bibliographic Details
Main Authors: Zakaria, Zainuddin, Jusoff, Kamaruzaman, Abdul Halim, Muhammad Abi Sofian, Wan Abdul Aziz, Wan Asri
Format: Article
Language:English
Published: Institute of Interdisciplinary Business Research 2009
Online Access:http://psasir.upm.edu.my/id/eprint/17206/
http://psasir.upm.edu.my/id/eprint/17206/1/The%20influence%20of%20business%20profiles%20on%20brand%20equity%20awareness%20among%20small%20and%20medium%20scale%20food%20entrepreneurs%20in%20Terengganu.pdf

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