Importance of branding for property developers in Malaysia.

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Importance of branding for property developers in Malaysia.

This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers. 5000 questionnaires were distributed and finally 214 were used for this...

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Bibliographic Details
Main Authors:	Cheng, Fan Fah, Cheok, Jason
Format:	Article
Language:	English English
Published:	2008
Online Access:	http://psasir.upm.edu.my/id/eprint/17205/ http://psasir.upm.edu.my/id/eprint/17205/1/Importance%20of%20branding%20for%20property%20developers%20in%20Malaysia.pdf

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