The effects of musical fit on consumers' ability to freely recall related products.

The effects of musical fit on consumers' ability to freely recall related products.

Previous studies have claimed that music can prime the selection of certain products and influence consumers’ propensity to spend because it activates related knowledge of the world and subsequently raises the salience of certain products and behaviours associated with that music. The possibility th...

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Bibliographic Details
Main Authors: Yeaoh, Joanne P. S., North, Adrian C.
Format: Article
Language:English
English
Published: Ohio State University Library 2010
Subjects:
Music.
Consumers.
Product recall.
Online Access:http://psasir.upm.edu.my/id/eprint/17141/
http://psasir.upm.edu.my/id/eprint/17141/1/The%20effects%20of%20musical%20fit%20on%20consumers%27%20ability%20to%20freely%20recall%20related%20products..pdf

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