The effects of corporate reputation on the competiveness of Malaysian telecommunication service providers

The effects of corporate reputation on the competiveness of Malaysian telecommunication service providers

The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter offer...

Full description

Bibliographic Details
Main Authors: Awang, Zainudin, Jusoff, Kamaruzaman
Format: Article
Language:English
English
Published: Canadian Center of Science and Education 2009
Subjects:
Telecommunication - Malaysia.
Telecommunication systems - Malaysia.
Online Access:http://psasir.upm.edu.my/id/eprint/17131/
http://psasir.upm.edu.my/id/eprint/17131/2/The%20effects%20of%20corporate%20reputation%20on%20the%20competiveness%20of%20Malaysian%20telecommunication%20service%20providers.pdf

Similar Items

Similar Items