The effect of musical fit on consumers’ memory

QR Code

The effect of musical fit on consumers’ memory

This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereot...

Full description

Bibliographic Details
Main Authors:	Joanne, P.S. Yeoh, Adrian, C. North
Format:	Article
Language:	English English
Published:	SAGE Publications 2010
Subjects:	Music Consumers Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/17095/ http://psasir.upm.edu.my/id/eprint/17095/1/The%20effect%20of%20musical%20fit%20on%20consumers.pdf

Similar Items

The effect of musical fit on consumers' memory
by: Yeoh, J., et al.
Published: (2010)

The effects of musical fit on choice between two competing foods.
by: Yeoh, Joanne P.S., et al.
Published: (2010)

The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products
by: Yeoh, J., et al.
Published: (2010)

The effects of musical fit on consumers' ability to freely recall related products.
by: Yeaoh, Joanne P. S., et al.
Published: (2010)

The effect of musical fit on consumers’ preferences between competing alternate petrols
by: Yeoh, J., et al.
Published: (2012)

The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products
by: Yeoh, J., et al.
Published: (2009)

The effects of musical fit on choice between two competing foods
by: Yeoh, J., et al.
Published: (2010)

Erratum: The effect of musical fit on consumers' memory (Psychology of Music (2010) 38 (368) DOI: 10.1177/0305735609360262)
by: Yeoh, J., et al.
Published: (2015)

Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia
by: Chinedu, Anyanwu Hilary
Published: (2021)

The effects of musical fit on consumers’ choice when opportunity and ability is limited
by: Yeoh, Joanne Pei Sze, et al.
Published: (2013)

Music in video advertising towards young consumers' decision making : a qualitative approach
by: Syazwani, Mahsal Khan
Published: (2020)

The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers
by: Ang, Wooi Kok
Published: (2000)

Consumer complaint behaviour, satisfaction with complaint handling, mobile phone dependency and relationship quality in mobile phone service industry
by: A. Rahman, Mohd. Khirzanbadzli
Published: (2016)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
by: Salleh, Shahrul Shazeri
Published: (2014)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir
by: Thomas, Bibianah, et al.
Published: (2019)

Consumers’ awareness and knowledge of nanofood in Malaysia / Nor Akhmal Hasmin … [et al.]
by: Hasmin, Nor Akhmal, et al.
Published: (2021)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi
by: Suhaimi, Nur Najatul Najwa
Published: (2018)

Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
by: Dahari, Zainurin
Published: (2001)

Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]
by: Loh, Ka Chin
Published: (2019)

Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee
by: Sapee, Nurul Liyana
Published: (2011)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

Imitation goods in the fashion industry: protection for the consumers / Siti Nur Hajar Hamzah, Farhana Kamarolzaman, and Suhaily Hussain.
by: Hamzah, Siti Nur Hajar, et al.
Published: (2011)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
by: Mohd Saufi, Fara Elani
Published: (2009)

The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
by: Teoh, Kenny Guan Cheng
Published: (2007)

The counterfeit goods conundrum: an analysis of demand situation among Malaysian consumers / Teo Carol Boon Chui and Mohd Zahin Mohd Yusof
by: Teo, Carol Boon Chui, et al.
Published: (2017)

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2014)

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar
by: Mohamad Jaapar, Mohd Shafiq
Published: (2008)

Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin
by: Masrek, Mohamad Noorman, et al.
Published: (2013)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
by: Ali, Siti Meriam, et al.
Published: (2011)

A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng
by: Madeng, Lily
Published: (2013)

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
by: Hashim, Nor Hashima, et al.
Published: (2018)

The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products
by: Mansori, Shaheen
Published: (2012)

Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi
by: Azmi, Nurul Ain Hazirah
Published: (2017)

Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi
by: Azizi, Aisarizzat
Published: (2017)

Factors affecting complaint behavior among motor vehicle repair service consumers in Shah Alam, Malaysia
by: Mat, Azmi
Published: (2013)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)